Nestled within the stone-laden landscapes of Ha Giang province, Sanh oranges stand as a radiant symbol of the region's agricultural prowess. While these citrus trees can be found scattered across various districts and cities, it is the high-quality Sanh oranges orchards concentrated in Bac Quang, Quang Binh, and Vi Xuyen districts that truly shine. This article delves into the remarkable attributes of Cam Sanh oranges, highlighting their nutritional value, growth conditions, and the province's dedicated efforts to cultivate this prized fruit.
Fertile Grounds of Concentration.
The province of Ha Giang boasts a diverse landscape, with Sanh oranges gracing its terrains. However, it is the districts of Bac Quang, Quang Binh, and Vi Xuyen that have emerged as the heart of premium Cam Sanh cultivation. With a combined area of over 6,600 hectares, these orchards command an impressive 82.4% share of the total area dedicated to fruit-bearing trees.
Nutrient-Rich Harvest.
Sanh oranges in Ha Giang carry a reputation for their exceptional nutrient content, meeting organic standards. These fruits are characterized by their high water content, brix levels, total sugar content, and vitamin C concentration, making them a nutritional powerhouse.
Ideal Growth Conditions.
Sanh oranges thrive in Ha Giang's unique climate, characterized by an average annual rainfall ranging from 2,600 to 4,000 millimeters. With average yearly temperatures fluctuating between 22 to 24 degrees Celsius, the region provides the perfect environment for these citrus gems to flourish.
Historical Insights.
The journey of Sanh oranges in Ha Giang has seen fluctuations in cultivation area. In 2011, the cultivation area dwindled to 1,735.7 hectares. However, by 2013, the province experienced a resurgence in Cam Sanh cultivation, with a cultivation area of 2,663.6 hectares. This effort yielded a remarkable harvest of 9,725 tons, with an average yield of 6.4 tons per hectare.
Pioneering Traceability Technology.
The newly introduced traceability system leverages the latest digital advancements. It involves the creation of QR codes and a dedicated fan page to facilitate the sourcing and consumption of Sanh oranges. By scanning the QR codes, consumers gain direct access to comprehensive information about the product's origin, cultivation, processing, and adherence to safety standards.
Building Trust and Brand Recognition:
This trailblazing QR code-based purchasing technology serves as a powerful tool to bolster the image and reputation of Sanh oranges from Ha Giang. By providing consumers with unparalleled transparency into the journey of each orange, it fosters trust, eliminates doubts, and solidifies brand loyalty. This heightened consumer confidence acts as a strong foundation for the growth of the Queen oranges brand.
Global Reach and Export Endeavors:
The ambitions of this project extend beyond domestic borders. With plans to export approximately 5 tons of Sanh oranges to the United Arab Emirates' market in Dubai, as well as to markets in Germany and Italy, Gia Hoang Company is poised to showcase the exceptional quality of Sanh oranges to international audiences. This strategic expansion not only opens up new horizons for the brand but also shines a spotlight on Ha Giang's prowess in citrus cultivation.
The Brand Building Journey: From Inception to Acclaim for Ha Giang's Cam Sanh Oranges.
A Milestone in Intellectual Property: In 2004, a significant milestone was achieved as the brand "Cam Sanh Hà Giang" was officially established and protected by the Intellectual Property Office, under the Ministry of Science and Technology of Vietnam. This pivotal moment laid the foundation for the recognition and safeguarding of the distinctive identity of these prized oranges.
Pioneering Brand Protection: The commitment to securing the unique identity of Sanh oranges further solidified in 2005, as Ha Giang took proactive steps to register and safeguard the "Cam Sanh Ha Giang" trademark. This move underscored the province's dedication to preserving the authenticity and integrity of its produce.
Consumer Trust and Culinary Accolades: The year 2014 witnessed a significant accolade, as "Cam Sanh Ha Giang" found itself among the top 10 products trusted and favored by consumers. The Vietnam Association of Food Science and Technology conferred upon "Cam Sanh Ha Giang" the esteemed title of "Món ngon tinh hoa ẩm thực Việt" (Exquisite Delicacy of Vietnamese Cuisine). This recognition not only celebrated the quality of the oranges but also elevated them to a place of honor within the realm of Vietnamese culinary excellence.
Geographic Indication Protection: The journey towards brand recognition culminated in 2016 with the official registration of Ha Giang's Sanh orange variety as a Geographical Indication (GI). This pivotal achievement acknowledged the unique qualities imparted by Ha Giang's geographical and climatic conditions, adding another layer of distinction to the brand.
Sanh oranges, nurtured within the rugged beauty of Ha Giang province, embody the dedication and resilience of local farmers. As these citrus jewels continue to thrive and contribute to the agricultural tapestry of Vietnam, they remain a testament to the region's commitment to quality and sustainability. With their rich nutritional profile, ideal growth conditions, and a legacy of cultivation, Cam Sanh oranges shine as a "golden" treasure amidst the stone-filled landscapes of Ha Giang.
Comments